
In recent years, the Egyptian market has witnessed a real boom in the diversity of Chinese brands. They have not been content with just competing on price but have moved to a new level of luxury and quality.
One of the most prominent of these brands is Exeed, the luxury arm of the global Chery Group. It enters the competition strongly with its new model, the 2025 Exeed RX, which is locally assembled by its exclusive distributor, Natco.
The new vehicle represents a comprehensive concept that combines dynamic performance, modern design, and smart technology, making it one of the most exciting cars in the mid-size SUV segment.
The Exeed RX presents a modern design language inspired by European luxury with elegant Eastern touches. The design stands out with its LED headlights and taillights, giving the car a strong presence on the road, and dynamic side lines that add to its sporty character.
In terms of dimensions, the RX has an overall length of 4,775 mm, a width of 1,920 mm, and a height of 1,671 mm, with a 2,800 mm wheelbase that ensures a spacious cabin and vehicle stability. The car also offers a rear trunk with a capacity of 562 liters, along with a panoramic sunroof that adds a touch of sophistication to the interior experience.
The interior reflects a modern luxury concept, with the manufacturer using Napa leather seats that offer both heating and ventilation functions. They also feature an electric leg rest to provide maximum comfort during long trips.
Technology is clearly prominent with a 24.6-inch curved screen using Corning Gorilla Glass technology, which is scratch-resistant. This screen integrates the functions of the digital instrument cluster and the infotainment system, providing the driver with a comprehensive, one-touch experience.
The Exeed RX is powered by a powerful 2.0 TGDI engine that generates 261 horsepower with a torque of up to 400 Newton-meters. This engine is connected to a 7-speed DCT dual-clutch transmission with oil cooling to ensure higher performance efficiency and a longer lifespan.
The car supports both front-wheel drive and all-wheel drive, giving the driver the freedom to navigate in various conditions, whether in the city or on rugged roads. This engine features a precise balance between power and efficiency, offering smooth acceleration with relatively economical fuel consumption for its class.
The Exeed RX has not overlooked providing a comprehensive safety package. It comes equipped with:
This system makes the RX a trustworthy choice in the luxury family car segment.
The Exeed RX enters into direct competition with mid-size SUVs such as:
However, the RX clearly excels in terms of advanced technology and the level of interior luxury, offering added value that is close to more expensive European cars.
The Exeed RX is launched in Egypt in two trims with official prices:
These prices place it in a strategic competitive position, as it offers high-end luxury features and a powerful engine within the same price range as Korean and Chinese SUVs. This makes it an attractive option for those seeking luxury at a reasonable price.
In short, the locally assembled 2025 Exeed RX represents a milestone in the Egyptian market. It is not just a new SUV; it is an ambitious project that reflects the local market's transition to a new level of luxury and modern technology.
Thanks to its attractive design, powerful powertrain, and advanced safety systems, along with the support of the local distributor Natco and its experience in customer service, the RX is a strong candidate to become one of the most distinctive cars in its class in the upcoming period.