«علام أوتوموتيف» تفتتح صالة عرض سيارات «سوإيست» بالقطامية بحضور قيادات الشركة

Allam Automotive has inaugurated a new showroom for Soueast vehicles in the Katameya district, a move that reflects the company's strategic, well-planned expansion and its commitment to strengthening the brand's presence in the Egyptian automotive market. 

The inauguration was attended by a select group of company leaders, including Amr Allam, CEO of Allam Automotive, Mahmoud Gamal, CEO of the Soueast brand, along with Karim Shahata, General Manager of Marketing and Sales, Ahmed Ali, Marketing Manager, and Sherif Shahben, Sales Manager.

The event was held in a professional atmosphere, underscoring Alalam Automotive's dedication to providing a complete customer experience. This includes showcasing the latest models that carry Soueast's distinctive design identity, offering consultation and financing services, and extending to insurance, roadside assistance, and resale services provided by Allam Automotive.

Amr Allam, CEO of Allam  Automotive, confirmed that the opening of the Katameya showroom is a pivotal step in the company's geographical expansion plan, which aims to get closer to customers and offer flexible purchasing solutions. He added that the partnership with Soueast is based on a shared vision centered on high value for money, reliability, and providing a range of models that meet the needs of various consumer segments.

For his part, Mahmoud Gamal, CEO of the Soueast brand, praised the institutional performance of Allam Automotive and its ability to build a strong distribution network. He emphasized that Soueast’s presence in Katameya will enhance the brand's accessibility and allow customers to closely examine the features of the new models, including their equipment levels, safety standards, and operational efficiency.

In his speech, Karim Shahata, General Manager of Marketing and Sales, explained that the new showroom uses an interactive display method that puts the consumer at the heart of the experience. It provides spaces for test drives and technical consultations, in addition to flexible financing programs in collaboration with accredited financial partners. Ahmed Ali, Marketing Manager, noted the launch of an integrated digital and on-the-ground promotional campaign to connect with potential customers in and around Katameya, highlighting the design and technological value of Soueast cars. 

Meanwhile, Sherif Shahen, Sales Manager, confirmed the sales team's readiness to receive orders and provide customized solutions tailored to each client's needs, while ensuring pricing transparency and smooth delivery procedures.

This inauguration reflects Alalam Automotive's extensive experience in the Egyptian automotive market as an authorized distributor for several leading brands. It also demonstrates the company's robust operational infrastructure, which includes direct sales channels, advanced customer relationship management systems, and service centers qualified to the highest industry standards. The move also translates the company's commitment to building consumer trust by adhering to official pricing, providing warranties, and ensuring the availability of spare parts and trained technicians.

The Katameya branch is expected to enhance Soueast's geographical coverage within Greater Cairo and offer a more convenient visiting experience for residents of East Cairo and its surrounding areas. Allam Automotive is also working to expand its range of support services, including periodic maintenance programs, seasonal offers, and trade-in solutions, to maximize the long-term value of vehicle ownership.