Discover the Allure of the In Partnership with NATCO: Exeed Launches in Egypt, Offering a Unique Luxury Automotive Experience on Biddex: A Closer Look

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Wednesday 20 November 2024

In Partnership with NATCO: Exeed Launches in Egypt, Offering a Unique Luxury Automotive Experience

In a major press conference this morning, the National Automotive Company "NATCO," a leading player in the automotive sector in Egypt, and Exeed, the top Chinese luxury car brand that combines luxury and innovation, announced the launch of Exeed’s operation in Egypt. This launch will introduce luxurious cars manufactured for the first time in Egypt with competitive specifications and prices that will transform the luxury car market in the country. This partnership aims to provide an exceptional experience that meets the needs of Egyptian customers seeking advanced luxury, by integrating Exeed's global high-end technology and quality with NATCO's local expertise and exceptional services. This collaboration

reflects NATCO's commitment to delivering advanced models to the Egyptian market that adhere to the best global quality standards and satisfy the aspirations of customers looking for premium experiences.

Exeed is the result of the latest advancements in European automotive technology, coupled with the precision and craftsmanship of Chinese manufacturing, thanks to the partnership between the European automotive giant Land Rover – Jaguar and Chery Group, which has quickly gained a significant position in the car market.

Exeed, known for its excellence in developing cars that combine innovative design, advanced technology, and high luxury, aims to change the perception of luxury cars among Egyptian consumers. Within this partnership, Exeed vehicles will provide advanced safety and technology features, utilizing components from global brands such as Aisin, Valeo, BorgWarner, Sony, Bosch, and Michelin, offering customers a driving experience that combines comfort, safety, and superior performance.

Mr. Qin Chao, Regional Director of Exeed under Chery Group, commented: "We trust NATCO as a distinguished local partner that aligns with our company's policies and history. Our expansion in the Egyptian market reflects our vision to bring global technologies to new areas. We look forward to building a strong relationship with our Egyptian customers by providing cars that meet their needs and aspirations, as well as enhancing trust in the Chinese brand through a mix of advanced engineering and a deep understanding of the local market."

Engineer Yasser Saleh, CEO of NATCO, stated: "We take pride in our partnership with Exeed, which we consider a strategic step in developing the luxury car industry in the Egyptian market. This partnership combines our extensive experience in the local market with Exeed's advanced technologies that feature global specifications, enabling us to provide an exceptional experience that meets the aspirations of Egyptian customers. At NATCO, we are committed to delivering high-quality cars with superior luxury standards and providing comprehensive after-sales services, enhancing customer trust and ensuring a safe and sustainable ownership experience. We look forward to a promising future with Exeed in the Egyptian market, as part of its successful journey globally."

Yasser also announced the upcoming launch of the Exeed digital platform for an easier purchasing process, from vehicle exploration to full digital purchase without the need to visit a showroom. The decision to create this platform emphasizes that customer comfort and ease of experience are among NATCO's top priorities.

In this context, Yahya Abdel Quddous, General Manager of Exeed Egypt, shared his vision for the brand, stating: "Exeed is not just a car; it embodies innovation and excellence. We are proud to offer our Egyptian customers a comprehensive and unique experience. Both vehicles we are launching today, Exeed RX and Exeed VX, will be a testament to our commitment to being the first choice for those seeking quality, advanced technology, and luxury. We are dedicated to providing exceptional after-sales support services that ensure our customers' comfort and ongoing trust."

He added, "We are here to compete in the luxury car sector. At the start of this challenge, Exeed will offer two categories of both Exeed RX and VX at highly competitive prices, with the first category of Exeed RX priced at 2,380,000 EGP and the second category at 2,780,000 EGP. For Exeed VX, the first category will be priced at 2,980,000 EGP and the second category at 3,380,000 EGP, all with a 7-year warranty, reflecting the company's commitment to product quality and customer satisfaction, enhancing consumer trust in the brand."

This launch positions Exeed on the map of luxury cars in Egypt, where attendees at the press conference and a tour of the Egyptian German Company (EGA) factory were able to see the latest models of "Exeed RX" and "Exeed VX – 7-Seater" and witness the advanced technology in the production stages at one of the most efficient factories in the region, utilizing components and technologies from major global companies.

Exeed VX: Integrated Luxury Enters the Egyptian Market in Partnership with NATCO

The National Automotive Company (NATCO), a leading player in Egypt’s automotive industry, has announced the launch of the luxurious Exeed VX in collaboration with Chinese automaker Exeed. This launch marks a significant milestone in boosting Exeed’s brand awareness and establishing a strong identity built on innovation and quality, redefining perceptions of Chinese cars by offering a blend of powerful performance, advanced technology, and unparalleled luxury.

The Exeed VX is powered by a robust 2.0TGDI four-cylinder engine, delivering an impressive 261 horsepower at 5500 rpm, paired with an 8-speed automatic transmission and an all-wheel-drive (AWD) system. It offers versatile driving modes, including Sport and ECO, alongside specialized terrain settings for snow, mud, and sand, making it the perfect choice for a wide range of preferences and conditions.

The Exeed VX provides a complete luxury experience with a 15.6-inch entertainment display, advanced navigation system, and a 12.3-inch driver information screen. It also features a premium 23-speaker sound system to create an exceptional audio environment, alongside wireless connectivity options for Apple CarPlay and Android Auto, delivering a contemporary, tech-filled driving experience.

Safety First: Exeed has set new benchmarks in safety with the VX, equipping it with state-of-the-art systems including front and side airbags, blind-spot detection, adaptive cruise control, and a 540-degree panoramic camera for comprehensive visibility. Additionally, the VX comes with an automatic parking assist system for effortless parking in tight spaces.

Design That Embodies Elegance: The Exeed VX boasts an interior featuring luxurious Nappa leather seats, catering to Egyptian consumers seeking sophistication and uniqueness. Its spacious design comfortably accommodates seven passengers, making it ideal for families. A panoramic sunroof adds a touch of openness and natural light to the cabin.

Commenting on the launch, Yahia Abdelkodouss, General Manager of Exeed Egypt, said:

"We are here to compete in the luxury automotive segment. At the beginning of this challenge, the Exeed VX will be introduced in two trims at highly competitive prices, with the first variant priced at EGP 2,980,000 and the second at EGP 3,380,000. Exeed also offers an exceptional 7-year unlimited mileage warranty and periodic maintenance every 10,000 kilometers, reflecting the company’s commitment to product quality and customer satisfaction, while building consumer trust in the brand."

Exeed RX: An Exceptional Driving Experience Elevates the Status of Chinese Automobiles in Egypt

The Exeed RX, a premium SUV, is powered by a robust 2.0 TGDI engine delivering up to 261 horsepower at 5500 RPM and a torque of 400 Nm. It comes with a 7-speed DCT transmission featuring oil cooling, available in both front-wheel and all-wheel drive, with multiple driving modes tailored to diverse terrains. This underscores Exeed’s commitment to providing vehicles that cater to the varied demands of the Egyptian market.

The Exeed RX is equipped with state-of-the-art comfort and entertainment technologies, including dual 12.3-inch LCD screens, a premium Sony sound system with 14 speakers, and a dual-zone automatic climate control system. These features ensure an advanced digital experience designed to meet the needs of modern drivers, enhancing customer interaction and satisfaction.