
In a pioneering step that reshapes the standards of local manufacturing in the Egyptian automotive sector, the new Proton Saga has been launched as the first locally produced vehicle from the Arab-Austrian Manufacturing Complex.
This event marks a significant milestone reflecting the strategic direction to enhance national production and rely on the latest global technologies in automotive manufacturing.
The event witnessed the presence of a distinguished group of officials, specialists, and media representatives, where a select group of journalists were invited to experience this moment inside the factory.
Attendees had the opportunity to view the modern production lines that adhere to the latest global standards and observe the integrated manufacturing stages that ensure the delivery of a vehicle tailored to meet the needs of the Egyptian consumer.
The Proton Saga is considered one of the most popular cars in its class, offering an exceptional driving experience thanks to advanced technology and integrated comfort features.
The vehicle is equipped with an economical 1333 cc, 4-cylinder engine, producing 94 horsepower and 120 Nm of torque. It also features a 4-speed automatic transmission, ensuring smooth driving and high responsiveness in various driving conditions.
Proton Saga boasts reliable performance and excellent fuel efficiency, making it an ideal choice for daily use and urban commuting. The engine provides good acceleration capabilities, contributing to a quick response when needed.
Thanks to its engineering design, the vehicle achieves low consumption rates, ensuring long-term fuel cost savings.
Proton Saga is equipped with advanced safety and security systems, including a sophisticated brake system that features:
The car also includes a rearview camera and parking sensors to facilitate safe parking, a robust structure equipped with enhanced protection systems that provide the highest levels of safety for passengers, along with 2 airbags for driver and front passenger protection.
Proton Saga comes with an attractive exterior design, featuring sporty 15-inch wheels, halogen headlights, and LED daytime running lights. The tinted side and rear windows provide additional privacy and protection from sunlight.
The vehicle includes a 7-inch touchscreen that supports USB ports in both the front and rear. It also features a multifunction steering wheel and LED interior lighting that adds a touch of luxury.
Additionally, the car has a spacious rear storage area with a capacity of 420 liters, making it ideal for families.
Proton Saga prioritizes maximum passenger comfort, with seats designed to provide good back support, making them perfect for long journeys. The cabin features high-quality materials that give a sense of luxury, enhancing the overall driving experience.
Proton Saga underwent rigorous testing over a distance of 60,000 kilometers for two months, in various driving conditions under the supervision of the quality and technical support team from Proton Malaysia, demonstrating its high reliability in diverse environments.
The test results show that Proton Saga can handle various climatic conditions and road types, ensuring its reliability and suitability for daily use in the Egyptian market.
The Arab-Austrian Manufacturing Complex is one of the most prominent industrial projects in Egypt, with investments reaching $50 million and an annual production capacity of 40,000 vehicles.
The complex relies on a high percentage of local components, enhancing the value of the Egyptian product and supporting the goal of making Egypt a regional automotive manufacturing hub.
Engineer Samah Ali, CEO of ESAF, stated that the local launch of Proton Saga represents a significant step towards achieving the goals of enhancing national manufacturing. Engineer Amr Abu Saud, CEO of ESI, also emphasized that the company aims to be a key player in reshaping the automotive sector in Egypt.
The factory aims to export production to several African and international markets, contributing to the support of the Egyptian economy by creating new job opportunities. The factory also plans to expand into the production of electric vehicles and their components in the near future.
The partnership between Proton and Arab-Austrian is a successful example of collaboration between local and international companies, representing an important step towards achieving expansion in the Egyptian and regional markets.
Dr. Li Chunrong, CEO of Proton, confirmed that the launch of Proton Saga represents an important step in their twenty-year journey of cooperation with the Arab-Austrian Group. They aim to produce 5,000 units of Proton Saga CKD in 2025, aligning with their plan to make export a key pillar of their future growth.
In closing remarks, Engineer Hisham Azzar, Chairman of the Board of Directors of Arab-Austrian Investment Company, stated that today they are not only celebrating the launch of a new car but also inaugurating a new era in the automotive industry in Egypt.
The launch of Proton Saga opens new horizons for Egyptian consumers looking for a vehicle characterized by strong performance and modern technology.
The launch of Proton Saga marks a strong beginning for the Arab-Austrian Manufacturing Complex, with ambitious plans to expand production and introduce new models that meet the needs of the Egyptian and regional markets.
This step reflects the factory's commitment to supporting Egypt's Vision 2030 in industrial development, placing Egypt on the global automotive manufacturing map.
With this significant achievement, the Arab-Austrian Manufacturing Complex continues its journey towards leading the local automotive sector, positioning Egypt on the global manufacturing map.
Proton Saga opens new avenues for the Egyptian consumer seeking a vehicle distinguished by performance and reliability, contributing to fulfilling the market's aspirations.