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© 2026 Biddex. All Rights Reserved.
The Trademark BIDDEX Is Owned by Euro Tech.
In a strategic move aimed at enhancing the guest experience onboard, Azamara Cruises has announced an expanded partnership with leading entertainment production company RWS Global.
This collaboration will introduce a completely new lineup of shows and entertainment experiences across the fleet starting in 2026.
This partnership reflects Azamara’s ongoing commitment to delivering unforgettable and immersive experiences at sea, blending luxury, culture, and artistic innovation through live performances that meet the expectations of modern travelers.
According to the official press release issued in April 2025, the agreement between Azamara and RWS Global will bring 13 brand-new entertainment experiences to the fleet, including:
Simon Blacoe, Vice President of Hotel Operations at Azamara, stated:
“At Azamara, we are always looking for ways to elevate the onboard experience. Our partnership with RWS Global allows us to deliver world-class entertainment that also reflects the destinations we visit and the cultures we celebrate.”
RWS Global will produce ten exclusive stage shows developed specifically for Azamara. These performances will feature:
These shows aim to deliver a fully immersive artistic experience, matching the quality of world-class theaters with a unique maritime twist.
In addition to the main stage shows, Azamara will introduce a new form of interactive entertainment through:
These experiences are designed to break the mold of traditional cruise entertainment, transforming every area of the ship into a potential stage for fun and creativity.
To support this ambitious entertainment vision, Azamara will implement comprehensive technical enhancements across its fleet, including:
These improvements will create a more immersive and dynamic environment, elevating the quality and impact of every performance.
Azamara is a premium cruise line known for its focus on immersive cultural experiences and authentic destination exploration.
Azamara is renowned for its extended port stays and overnight visits, allowing guests to explore destinations in greater depth — making it the ideal choice for culturally curious travelers.
RWS Global is a world-class entertainment company specializing in the design and production of immersive guest experiences. It partners with leading brands in tourism, hospitality, and live entertainment.
RWS Global has been a trusted partner of Azamara since 2017 and brings extensive expertise in delivering innovative and engaging entertainment content.
This expanded partnership offers several advantages that will significantly enhance the guest experience aboard Azamara ships:
The new entertainment lineup is expected to debut across the Azamara fleet starting in early 2026, opening new horizons for luxury cruise entertainment.
This initiative could also pave the way for future collaborations with global production companies and possibly seasonal festivals or floating art events at sea.
Through its expanded partnership with RWS Global, Azamara Cruises is reaffirming its commitment to delivering a holistic, luxurious, and culturally enriched cruise experience.
This is not just entertainment — it’s a sensory journey that enhances every moment onboard and creates lasting memories for every guest.
Get ready for 2026, when Azamara ships will transform into floating theaters that celebrate art, culture, and innovation.