Inaugural "Green Friday Market" Concludes with 30K Visitors in Cairo 

BrandIt Cairo has officially concluded the first edition of the "Green Friday Market," held on October 8–9 at the Al Masa Hotel in Nasr City. 

The two-day event drew an audience exceeding 30,000 visitors and featured 37 exhibiting brands, including official distributors, authorized dealers, financial institutions, and EV charging technology providers. 

The exhibition introduced an integrated automotive marketplace concept combining new cars, pre-owned vehicles, and "zero-mileage" options. 

Visitors accessed test drives, financing programs, technical inspection services, insurance packages, and a mobile Ministry of Justice unit providing on-site contract notarization. 

Mohamed El-Saedi, Co-Founder and CEO of BrandIt Cairo and Chairman of the event, noted that the platform effectively stimulated sales, with a majority of participating dealers clearing their entire inventory of showcased pre-owned vehicles during the exhibition.

Tailored Automotive Financing and Banking Solutions

Participating financial institutions presented specialized automotive financing solutions aimed at accelerating vehicle adoption:

• ADIB Egypt: Offered an exclusive event promotion featuring up to a 5% cashback on vehicle finance packages, utilizing its established automotive financing infrastructure for rapid approvals. 
• Valu (Valu Shift): Introduced a flat 10.5% annual interest rate financing plan requiring no down payment or mandatory insurance, with options exempt from sale-restriction liens subject to terms.
• EG Bank: Unveiled EV-specific installment programs featuring competitive interest rates and 30-minute fast-track approvals.
• Agricultural Bank of Egypt (ABE): Highlighted digital transformation and green economy initiatives as core pillars of its national branch expansion strategy.

EV Market Expansion and Infrastructure Readiness

Automotive market data presented during the event highlighted accelerating electric vehicle adoption in Egypt. Mahmoud Sultan, Co-Founder and Business Development Director at Quikr EV, reported approximately 15,500 new vehicle registrations through August 2026 within monitored segments, with battery electric vehicles (BEVs) accounting for 41% of total figures.

With home charging representing nearly 80% of total EV energy delivery, Quikr EV—in partnership with Valu—launched a 6-month interest-free installment package covering certified home chargers, cables, and adapters.

Strategic EV Charging Infrastructure Partnerships

The exhibition served as a backdrop for key corporate agreements supporting regional electrification:

• BrandIt Cairo & ELECTRA (Raya Smart Buildings): Signed a Memorandum of Understanding (MoU) to identify strategic locations across commercial malls and government facilities for ELECTRA-funded EV charging station deployment and operation. 
• Al Masa Hotel & ELECTRA: Executed a commercial agreement to install and operate public EV charging stations within the hotel complex.

Brand Participation and Regional Expansion Plans

The exhibitor lineup included prominent automotive brands and distributors, such as ARCFOX, Alkan Auto, SN Automotive, FORTHING, Nissan, Dongfeng, Voyah, MHero, Nour Eldin Elsherif, ROX, El-Rowad Group, El-Aseel, El-Leithy Auto Group, Phantom Auto, and QN Automotive, alongside pre-owned vehicle retailers.

Mohamed El-Saedi confirmed receiving formal requests to export the "Green Friday Market" concept to regional markets, including Saudi Arabia, the UAE, Jordan, and Morocco, with international expansion plans currently under review.

The inaugural Green Friday Market established a functional model linking automotive importers, financial institutions, charging infrastructure providers, and retail buyers under a single ecosystem. 

By streamlining transaction workflows and expanding EV accessibility, the event provides a repeatable framework for sustainable mobility growth in Egypt.