El Mansour Automotive Group is preparing to launch production from its new factory in October City, marking a strategic step towards enhancing the automotive industry in Egypt.
With investments amounting to $150 million, the group aims to meet the increasing demand for vehicles and achieve a local component ratio exceeding 45%. This report will outline the details of the project, its economic significance, and its impact on the local market.
Production Plan
El Mansour Automotive Group plans to commence vehicle production in the third quarter of 2026, starting with an initial production capacity of 50,000 units annually. The production capacity is expected to double in the second phase to 100,000 units. These ambitious plans reflect the group’s vision to play a prominent role in the Egyptian and regional markets.
Significant Investments
Businessman Mohamed Mansour, Chairman of the Group, announced investments estimated at around $150 million in the new factory. These investments are expected to have positive effects on the Egyptian economy by providing direct and indirect job opportunities totaling up to 10,000 jobs.
Location and Facilities
The new factory is situated on a total area of 126,000 square meters, with diverse units for vehicle manufacturing spanning 47,500 square meters. A land usufruct agreement for building the factory was signed between Mansour Transport Manufacturing Company, the industrial arm of El Mansour Group, and the General Authority for Dry Ports and Logistics Areas.
Vehicle Filter Factory
In addition to the vehicle factory, the establishment of a filter manufacturing plant in 10th of Ramadan City was announced with an investment of $10 million. This factory aims to develop and support the automotive supply industries and localize the production of automotive components and spare parts. The production capacity of the factory is expected to exceed 10 million filters annually, meeting the needs of various types of vehicles.
Meeting with Officials
In a recent meeting with Dr. Mostafa Madbouly, the Prime Minister, plans for establishing the factory were discussed. The meeting was attended by several high-ranking officials, including Lieutenant General Kamel al-Wazir, Deputy Prime Minister for Industrial Development. The meeting aimed to enhance cooperation between the public and private sectors in the automotive industry.
Importance of the Project
El Mansour Automotive's projects represent one of the largest investments in the automotive manufacturing sector in Egypt, contributing to the strengthening of the local economy and providing job opportunities. These projects also aid in localizing advanced technology and enhancing local manufacturing capabilities.
Market Challenges
Despite the high hopes associated with the project, El Mansour Automotive faces multiple challenges, including intense competition in both the local and global markets. The company needs to devise effective marketing strategies to ensure the success of its products in the market.
El Mansour Automotive’s plan to start production from the new factory is a significant step towards enhancing the automotive industry in Egypt.
With substantial investments and increasing production capacity, the group is expected to play a pivotal role in transforming the industrial landscape.
Everyone eagerly anticipates the positive outcomes these ambitious plans will yield for the Egyptian economy and the automotive sector in particular.