A few months ago, the Egyptian market witnessed the official launch of the all-new ROX 01 by Nour El Din El Sherif Group, the exclusive distributor for the Chinese brand ROX Motor.
Today, the story moves to a new, more important phase, as the company has already started delivering new batches to customers.
This confirms its commitment to providing a comprehensive product supported by after-sales services and exclusive benefits that make owning the car a different experience from any other competitor.
This step represents a real start for the car's spread on Egyptian streets, especially with the increasing interest from customers in hybrid vehicles that combine power and fuel economy, along with advanced technology and comprehensive safety.
Exterior Design: Boldness and Modernity on the Road
The ROX 01 showcases a strong character through its modern exterior design, which combines fluid lines and futuristic touches.
At the front, there's a huge grille with a bold design that integrates with sharp LED lights, giving the car a clear, aggressive identity. The sporty 21-inch wheels enhance road stability and provide a luxurious look. The car is equipped with a wide panoramic roof that adds a sense of spaciousness inside the cabin and gives passengers a panoramic view of the sky.
The dimensions are a length of 5,295 mm, a width of 1,980 mm, and a height of 1,869 mm, with a long wheelbase of 3,010 mm, making the car an ideal luxurious family SUV.
Interior Cabin: Luxury Without Limits
The ROX 01's cabin was developed to be a world of comfort and luxury:
- The seats are covered in luxurious genuine leather with heating and ventilation options.
- A three-zone climate control system allows each passenger to adjust their own temperature.
- Advanced 256-color ambient lighting adds a personal touch to the interior atmosphere.
- A 15.7-inch central control screen that supports Apple CarPlay and Android Auto.
- A 12.3-inch digital instrument cluster that clearly displays driving data.
- A luxurious Bose sound system that provides an immersive auditory experience.
Powertrain: Superior Hybrid Performance
The car relies on a hybrid system that combines a petrol engine with advanced electric motors:
- Petrol Engine: A 1.5-liter turbo that acts as a range extender to generate power for the battery.
- Two electric motors with a total power of 470 horsepower.
- A massive 740 Nm of torque.
- Acceleration from 0 to 100 km/h in just 5.5 seconds.
- A top speed of 190 km/h.
- A 56 kWh ternary lithium battery that provides:
- An all-electric range of up to 235 km.
- A total range of up to 1,115 km when the hybrid system is running.
Safety and Driver Assistance Technologies
ROX Motor places safety as a top priority, equipping the car with advanced safety systems:
- Automatic Emergency Braking system.
- Blind Spot Monitoring system.
- A 360-degree surround camera.
- Lane Keeping Assist system.
- A full set of airbags to protect all passengers.
Trims and Prices in Egypt
The ROX 01 is offered in two main trims to suit different customer needs:
- Family Seats: Features 6 seats distributed over 3 rows and is priced at EGP 3,650,000.
- Aviation Seats: Features 4 individual seats inspired by luxurious airplane seats and is priced at EGP 3,735,000.
In addition to the powerful specifications, customers get an exceptional package of benefits:
- Free maintenance up to 60,000 km or 3 years.
- A Beny wall charger to facilitate the charging process.
- A side step to facilitate entry and exit.
- A battery warranty of up to 8 years or 240,000 km.
- A car warranty of up to 5 years or 150,000 km.
Key Features of the ROX 01
- Bold and luxurious exterior design.
- An advanced interior cabin with luxurious materials.
- Powerful performance thanks to the electric motors with a long range.
- Advanced safety systems that provide peace of mind.
- Exclusive benefits from the distributor that add exceptional value to the car.
Value for Money
When you look at the starting price of the ROX 01 compared to the specifications offered, you'll find that the car provides a balanced equation of luxury, performance, and technology.
It competes with European and Japanese cars in the same class but adds the extra value of maintenance services and a long-term battery warranty, making it a worthwhile investment for those seeking a luxurious hybrid SUV.
With the start of new batch deliveries, the ROX 01 proves that it is not just a modern hybrid car but a comprehensive project that places customers at the heart of the experience.
From its striking exterior design to its powerful performance and long range, through its advanced safety level, and ending with the exclusive benefits from Nour El Din El Sherif Group, the ROX 01 presents itself as one of the most prominent options in the Egyptian market for 2025.