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The Trademark BIDDEX Is Owned by Euro Tech.
A few months ago, the Egyptian market witnessed the official launch of the all-new ROX 01 by Nour El Din El Sherif Group, the exclusive distributor for the Chinese brand ROX Motor.
Today, the story moves to a new, more important phase, as the company has already started delivering new batches to customers.
This confirms its commitment to providing a comprehensive product supported by after-sales services and exclusive benefits that make owning the car a different experience from any other competitor.
This step represents a real start for the car's spread on Egyptian streets, especially with the increasing interest from customers in hybrid vehicles that combine power and fuel economy, along with advanced technology and comprehensive safety.
The ROX 01 showcases a strong character through its modern exterior design, which combines fluid lines and futuristic touches.
At the front, there's a huge grille with a bold design that integrates with sharp LED lights, giving the car a clear, aggressive identity. The sporty 21-inch wheels enhance road stability and provide a luxurious look. The car is equipped with a wide panoramic roof that adds a sense of spaciousness inside the cabin and gives passengers a panoramic view of the sky.
The dimensions are a length of 5,295 mm, a width of 1,980 mm, and a height of 1,869 mm, with a long wheelbase of 3,010 mm, making the car an ideal luxurious family SUV.
The ROX 01's cabin was developed to be a world of comfort and luxury:
The car relies on a hybrid system that combines a petrol engine with advanced electric motors:
ROX Motor places safety as a top priority, equipping the car with advanced safety systems:
The ROX 01 is offered in two main trims to suit different customer needs:
In addition to the powerful specifications, customers get an exceptional package of benefits:
When you look at the starting price of the ROX 01 compared to the specifications offered, you'll find that the car provides a balanced equation of luxury, performance, and technology.
It competes with European and Japanese cars in the same class but adds the extra value of maintenance services and a long-term battery warranty, making it a worthwhile investment for those seeking a luxurious hybrid SUV.
With the start of new batch deliveries, the ROX 01 proves that it is not just a modern hybrid car but a comprehensive project that places customers at the heart of the experience.
From its striking exterior design to its powerful performance and long range, through its advanced safety level, and ending with the exclusive benefits from Nour El Din El Sherif Group, the ROX 01 presents itself as one of the most prominent options in the Egyptian market for 2025.