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Global Auto Group, the exclusive agent for BMW in Egypt, has announced the renewal of its strategic partnership with El Gouna International Film Festival for the second consecutive year, demonstrating its ongoing commitment to supporting Egypt's cultural and artistic scene.
BMW will once again serve as the "Official Car" for the festival's seventh edition, running from October 24 to November 1, providing a fleet of its latest models to transport VIP guests and celebrities.
This exclusive partnership adds a touch of luxury, innovation, and elegance to one of the region's most important film festivals, which annually attracts passionate cinema enthusiasts. It also reinforces BMW's firm commitment to supporting arts and culture.
To provide an unparalleled luxury transportation experience for festival guests, BMW will deploy a large fleet of its latest models to transport VIP visitors, celebrities, and film stars, ensuring the highest levels of comfort and luxury during their festival commutes.
The fleet will include various luxurious models exemplifying the pinnacle of luxury and performance, such as the 7 Series, which symbolizes absolute luxury, and the 5 Series, which combines sporty performance with exceptional comfort, along with other cutting-edge BMW models embodying advanced technology and superior elegance.
As part of the strategic partnership between Global Auto Group and El Gouna International Film Festival, several BMW Group global leaders will attend this important event, underscoring Egypt's leading position in the region and BMW Group's interest in emerging markets.
The attendees include Mohamed Kandeel, CEO of Global Auto Group, Paul de Courtois, President of BMW Group Africa and Eastern Europe, Christophe Premel, Head of Marketing for BMW Group Africa and Eastern Europe, and Cédric Martinez, Head of Communications and Public Relations for BMW Group Africa and Eastern Europe.
BMW once again proves its leadership in the luxury car segment by presenting the 5 Series at El Gouna Film Festival. The 5 Series features advanced technologies that make driving an unforgettable experience, from its sophisticated infotainment system to advanced driver assistance systems. It also offers a diverse range of engine options ensuring powerful and agile performance.
The 5 Series is offered in Egypt with three petrol engine variants: a 2.0-liter 520i producing 201 horsepower and 310 Nm of torque, a 1.6-liter 520i generating 190 horsepower with maximum torque of 310 Nm, and a 2.0-liter 530i (with M Sport package) delivering 258 horsepower and maximum torque of 400 Nm. Additionally, there's the all-electric BMW i5 eDrive40, equipped with a single electric motor producing 340 horsepower and maximum torque of 400 Nm.
From October 22 to November 3, the X6 and X7 models will be showcased at Abu Tig Marina in El Gouna, coinciding with this year's film festival.
The BMW X6 xDrive40i comes equipped with a 3.0-liter twin-turbocharged six-cylinder engine, working alongside a 48-volt Mild Hybrid system. The powertrain generates 381 horsepower with maximum torque of 540 Nm.
As for the X7 M60i xDrive, it features a more powerful 4.4-liter eight-cylinder engine with a 48-volt Mild Hybrid system, producing 530 horsepower and maximum torque of 750 Nm. Both engines are coupled with an eight-speed automatic transmission that transfers torque to all four wheels.
Mohamed Kandeel, CEO of Global Auto Group, commented on renewing this partnership for the second consecutive year, saying: "We are delighted to be part of El Gouna Film Festival for the second year, which serves as a beacon for art and culture in the region. This exclusive partnership not only reflects BMW's long-term commitment to promoting arts and cultures but also aligns with the values of innovation, performance, and luxury that define this prestigious German brand. It also provides us with a unique opportunity to connect with a broad audience of art enthusiasts and ensure that celebrities and VIPs enjoy a transportation experience with the utmost luxury and comfort."