
The Egyptian real estate market is witnessing rapid transformations in investment and operational trends, driven by the evolving needs of companies and entrepreneurs, alongside increased competition for projects that combine innovation, quality, and strategic location. In this context, the Brackets project by MODAD Real Estate has emerged as one of the most ambitious and modern administrative and commercial projects, elevating the concept of work and commerce in New Cairo to an unprecedented level of intelligence and integration. It has achieved remarkable success by fully marketing its first phase, valued at 2.5 billion Egyptian pounds, and is now moving into the actual operation phase.
The project does not merely offer traditional office and commercial units but provides a comprehensive ecosystem based on the Digital Green philosophy, aiming to create a balanced modern work environment that integrates technology and green spaces, complemented by panoramic views and advanced facilities that meet the aspirations of a new generation of local and international companies. In this report, we explore the secrets of the project's success, its architectural details, specifications, services, and key features that have made it a focal point in the market in record time.
MODAD is one of the young real estate companies that has committed itself since its establishment in 2021 to setting new standards in the administrative and commercial development sector. The Brackets project embodies a practical translation of this vision, where sustainability criteria meet the latest technological applications in a work environment that fosters creativity and productivity.
The company has invested approximately 5 billion Egyptian pounds in the project, which spans 14,325 square meters in an exceptional location on North 90th Street, next to the New Cairo Authority, one of the most attractive locations for investors and companies. The project is based on the principle of balancing work and leisure, utilizing smart technology to create an integrated business community characterized by flexibility, efficiency, and accessibility.
Brackets has been designed to be more than just an administrative/commercial building; it is a micro-community that incorporates all elements of a modern work environment. The project includes commercial units on the ground floor with flexible areas ranging from 80 to 250 square meters, connected to an open plaza and external dining spaces. The upper floors feature administrative offices with spaces starting from 40 to 80 square meters, providing a wide range of options to meet the needs of both startups and major institutions.
Among the project's most prominent architectural features is the Sky Bridge, the first suspended bridge of its size and height in Egypt, located 20 meters above the fourth floor. It includes a range of upscale restaurants with panoramic views of North 90th Street, featuring independent entrances and private elevators that ensure smooth movement and separation of visitor paths from entrepreneurs, creating a unique hospitality experience.
The Brackets project relies on the Digital Green concept, which combines the use of the latest smart technology solutions with the integration of green spaces within the project's architectural design.
Green spaces and interior and exterior gardens have been carefully distributed to ensure a healthy and stimulating work environment, contributing to improved air quality, reduced stress, and enhanced creativity.
Intelligent energy and lighting management systems have also been employed, with a focus on providing natural light in all offices and commercial units through large glass facades and ceiling heights starting from 4 meters, enhancing user comfort and reducing energy consumption.
Brackets offers a comprehensive range of services and facilities that ensure a seamless and comfortable working experience, including:
- A fully integrated administrative and commercial building comprising approximately 5,500 square meters of upscale commercial spaces and about 18,000 square meters of administrative offices.
- Open spaces and exceptional views of North 90th Street and the plaza, featuring main units of up to 600 square meters suitable for major companies' regional headquarters.
- A multi-story parking garage with a capacity exceeding 1,200 cars, directly connected to the main building to ensure ease of movement for employees and visitors.
- Upscale hospitality services through a Sky Lounge, concierge desk, well-equipped meeting rooms with the latest technology, and both indoor and outdoor lounges.
- Recreational, health, and sports facilities including a gym, daycare, prayer rooms, and relaxation areas with green spaces.
- A smart elevator system that ensures easy navigation within the building and reduces waiting times.
As Brackets enters the actual operation phase, the company begins to allocate administrative and commercial units to their owners, accelerating the pace of office and shop operations and creating a vibrant, integrated business community.
The complete sale of the first phase within a short period reflects the level of trust in the project and the attractiveness of the business model it offers, whether in terms of location, design, or services.
MODAD is committed to delivering the units and operating the project according to the highest quality standards, relying on a specialized operations and maintenance team to ensure performance sustainability and smooth services provided to clients.
The Brackets project redefines the work environment in New Cairo by offering office and commercial units of various sizes suitable for all activities, from startups to the headquarters of large companies.
Each unit is designed to be flexible and customizable, with advanced technological solutions for facility management, meeting organization, and hybrid work, allowing for easy blending of office work and remote work.
Green spaces and natural lighting enhance employee productivity and help create a healthy environment, while the integrated services ensure comfort and luxury for users, supporting talent attraction and retention.
- Exceptional Strategic Location: On North 90th Street in the heart of New Cairo, allowing easy access from all key areas.
- Advanced Architectural Design: Combining modernity and sustainability, featuring distinctive landmarks such as the Sky Bridge and independent entrances.
- Diverse Unit Sizes: Providing great flexibility to meet the needs of all companies.
- Digital Green Concept: Integrating modern technology and green spaces to stimulate creativity and productivity.
- Comprehensive Services: Including garages, meeting rooms, concierge desks, recreational, health, and sports areas, daycare, and prayer rooms.
- High Quality of Execution: With a strict commitment to timelines and global operational standards.
- High-End User Experience: Considering privacy, fluid movement, and panoramic views.
- Flexibility in Customization: Allowing spaces to be developed according to each client's needs.
- Professional Operations and Maintenance Management: Ensuring sustainability and customer comfort in the long term.
- Market Confidence and Success Confirmation: Through the complete sale of the first phase valued at 2.5 billion Egyptian pounds before the start of operations.
Since its launch in 2021, MODAD Real Estate has proven its ability to offer real estate products that meet contemporary requirements, relying on innovation and sustainability as key strengths.
Brackets is a practical testament to the company’s commitment to developing a comprehensive business environment that supports the new economy and addresses the aspirations of entrepreneurs and companies seeking excellence.
The project's success in selling the entire first phase before operation demonstrates the market's recognition of the value MODAD provides through its advanced solutions, placing it at the forefront of promising administrative and commercial project developers in Egypt.
The Brackets project by MODAD Real Estate represents a real transformation in the Egyptian business landscape, integrating modern design, smart technology, and green spaces to create a top-tier work environment and hospitality experience.
Thanks to its strategic location, diverse units, and integrated services, Brackets has become the ideal choice for anyone looking to build a successful business future in an environment that inspires creativity and supports productivity and sustainability.
As the project enters the actual operation phase, a new chapter in its successful journey begins, confirming that investing in quality and innovation is the safest path to leadership in a rapidly growing competitive market.