Inside Biddex: How an Egyptian Startup Is Solving the $4B Car Market's Trust Problem
Egypt's automotive market is one of the largest consumer sectors in the Middle East and North Africa, with the combined new and used car market estimated to be worth more than $4 billion annually. Driven by increasing demand for personal mobility and the continued growth of the used-car segment, the market presents significant business opportunities. However, despite its size, it continues to face long-standing challenges, including limited transparency, inconsistent pricing, vehicle fraud, and hidden mechanical defects that make buying a used car a risky experience for many consumers.Against this backdrop, Biddex has emerged as an Egyptian automotive technology startup focused on rebuilding trust in the car-buying process